2013 is a big year for Western Star Australia, the 30 year anniversary of the brand taking Australian trucking by storm!
When distribution rights were acquired in the tight economic times of 1983, in already over-saturated truck market, it seemed like a risk doomed for failure to introduce a new, arguably niche brand to the Australian market. But Western Star Trucks Australia was confident that this product would overcome the slump in trucking at the time. It was the perfect brand for the Australian trucking market.
They were right. The first year saw 53 Western Stars sold and on the road. By the end of this year, that number will top 1,500!
So, to say thank you, Western Star Australia has pulled out all the stops and produced 60 limited edition 4900FXT trucks (30 in blue and 30 in slate gray) complete with top-of-the-line 560hp Detroit DD15 engines and an array of special, one-time commemorative features on the trucks.
“The trucks are beautifully presented and are sure to attract a lot of attention throughout the country,” says Dough Shand, the general manager at Western Star Trucks Australia.
The trucks are currently en route to various points in the Western Star Australia dealer network and will be available for purchase in the near future. They will also come with a top secret bundle of driver goodies by RM Williams for those who manage to get one.
If you’re not in the market for a brand new truck, no worries.
You can still partake of the anniversary. The 2013 commemorative calendar has been released to celebrate the trucks themselves and the loyal customer base. You can grab yours here.
We think it’s fair to say that the Western Star brand has forever changed the face of Australian trucking. If you don’t believe us, just stop by the Brisbane Trucking Show in May and take a look at the enthusiasm behind the brand. And they’re nowhere near at the end of their upward climb. 2013 will see the launch of the brand new 4700SB, a variety of trucking shows, and the growth of the brand new (and may we just say – super handy) Truckie’s Mate App.
Thirty years is a great milestone. But we feel pretty confident that this is only the beginning.